Nukeproof Industries was founded in 1990 straight from the city of Grand Rapids in Michigan by City born John Muezenmeyer. John's giak was to design and create innovative and iconic ways to go above and beyond the standards of the emerging 90's mountain bike market. Nukeproof rocketed due to its design using unique materials such as titanium and carbon fibre and they are best known for their iconic aluminium/carbon hubs. Nukeproof frames are built for racing purposes and their team's desire was to create a super bike for the popular Mega-Avalanche race. They specialize in creating very high quality pedals, seats, frames and mountain bikes. They also offer fashionable clothing for out and about activities off the saddle. The brand is still evolving into and maintaining the proud history and slogan of their products being crafted 'by riders for riders'.